E-Commerce Fundamentals
Understand e-commerce: models, products, pricing, payments, orders, customer experience, marketing and analytics.
Level & requirements
Build practical skills and prepare for your first professional role.
- Required experience
- Basic knowledge of the subject; little or no professional experience.
- Prerequisites
- None — you can start today.
- Career roles this supports
- TraineeE-Commerce Professional
Recommended next step — Intermediate level
E-Commerce Management →E-Commerce Fundamentals is a professional, project-driven course designed for career-focused learners. Across 32 lessons in 8 modules you build hands-on skills, complete practical exercises, and finish a real project that is assessed against professional standards.
What you will learn
- Explain e-commerce models
- Set up products and pricing
- Run payments and orders
- Market and analyse a store
Curriculum
E-Commerce Models
Types of e-commerce · B2C, B2B and marketplace · Business models · Choosing a model
- Lessons are being published.
Products
Product catalogues · Product information · Variants · Inventory
- Lessons are being published.
Pricing
Pricing strategies · Discounts · Taxes · Price management
- Lessons are being published.
Payments
Payment methods · Checkout · Fraud and refunds · Payment providers
- Lessons are being published.
Orders
The order flow · Fulfilment · Shipping · Order management
- Lessons are being published.
Customer Experience
The customer journey · Usability · Trust · Support
- Lessons are being published.
Marketing
E-commerce marketing · Acquisition · Conversion · Retention
- Lessons are being published.
Analytics
E-commerce metrics · Funnels · Revenue analytics · Reporting
- Lessons are being published.
Requirements
- No prior experience required
- A computer with internet access
- Commitment to the practical project