Digital Marketing Professional
Run digital marketing: fundamentals, branding, content, SEO, social media, email, advertising, analytics and campaigns.
Level & requirements
Develop specialised, job-ready professional expertise.
- Required experience
- Solid working experience in the field; ready for specialised, job-ready work.
- Prerequisites
- None — you can start today.
- Career roles this supports
- Marketing SpecialistProfessional
Digital Marketing Professional is a professional, project-driven course designed for career-focused learners. Across 36 lessons in 9 modules you build hands-on skills, complete practical exercises, and finish a real project that is assessed against professional standards.
What you will learn
- Build a digital marketing plan
- Create content and run campaigns
- Apply SEO, social and email
- Measure and optimise performance
Curriculum
Marketing Fundamentals
Marketing principles · The customer journey · Positioning · Marketing strategy
- Lessons are being published.
Branding
What branding is · Brand identity · Messaging · Consistency
- Lessons are being published.
Content
Content marketing · Content types · Editorial planning · Distribution
- Lessons are being published.
SEO
How search works · Keyword research · On-page and technical · Measuring SEO
- Lessons are being published.
Social Media
Platforms and audiences · Content for social · Community · Social analytics
- Lessons are being published.
Email Marketing
Email fundamentals · Building lists · Campaigns · Deliverability
- Lessons are being published.
Advertising
Paid channels · Ad design · Budgeting · Optimisation
- Lessons are being published.
Analytics
Marketing analytics · KPIs and funnels · Attribution · Reporting
- Lessons are being published.
Campaign Management
Planning campaigns · Execution · Optimisation · Review
- Lessons are being published.
Requirements
- No prior experience required
- A computer with internet access
- Commitment to the practical project