AI for Business
Apply AI in business: fundamentals, generative AI, use cases, automation, productivity, customer service, marketing, analytics and governance.
Level & requirements
Strengthen your skills and work more independently.
- Required experience
- Some hands-on experience or completion of the beginner and junior courses.
- Prerequisites
- None — you can start today.
- Career roles this supports
- AI Specialist
Recommended next step — Professional level
AI for IT Professionals →AI for Business is a professional, project-driven course designed for career-focused learners. Across 36 lessons in 9 modules you build hands-on skills, complete practical exercises, and finish a real project that is assessed against professional standards.
What you will learn
- Identify real AI business opportunities
- Apply generative AI in workflows
- Automate and improve productivity
- Govern AI responsibly
Curriculum
AI Fundamentals
What AI can do · AI capabilities · Limits and risks · Business framing
- Lessons are being published.
Generative AI
How generative AI works · Text, image and voice · Prompting · Evaluation
- Lessons are being published.
Business Use Cases
Where AI adds value · Across functions · Prioritising · Feasibility
- Lessons are being published.
Automation
Automating work · Workflow integration · AI + automation · Measuring impact
- Lessons are being published.
Productivity
AI for productivity · Assistants · Knowledge work · Time savings
- Lessons are being published.
Customer Service
AI in support · Chatbots and assistants · Quality · Human oversight
- Lessons are being published.
Marketing
AI in marketing · Content and campaigns · Personalisation · Measurement
- Lessons are being published.
Analytics
AI for insight · Prediction · Recommendation · Governance
- Lessons are being published.
AI Governance
Responsible AI · Data and privacy · Bias and accuracy · Policies and oversight
- Lessons are being published.
Requirements
- No prior experience required
- A computer with internet access
- Commitment to the practical project